Marketing 101

Posted by Jon Henseler on

I was going to blog about this before opening day but I was too busy with other wor…..bwahahaha….I almost typed the whole thing. Yeah I have no excuse for letting this one slip through the cracks but I wanted to throw the pictures up to let everyone see that if teams won championships for marketing the Brewers would be hauling in hardware like the frieking Yankees.

Now I’ve been buying Brewers 20 packs and 9 packs (and sometimes both) for years, but every March like clockwork my Brewers sales rep sends me mail like this. Basically a lay up drill for this guy when he sends me mail soliciting me to buy tickets to Brewers games. I think I’ve sent his kids through college with the amount of money I spend on tickets and parking. I should record a phone call with him once, I’ve never heard someone so genuinely happy to talk to me in my life. Like I’ll call my parents and they won’t be as amped up to talk to me as Jeff. Probably has something to do with the fact that I call my parents when I need things and I call Jeff when I want to buy things. And the truth is they could send me a torn piece of paper with “Brewers tickets?” written in crayon and I’d still buy them, but I appreciate that after all these years they still do the little things. Come to think of it my relationship with the Brewers tickets/marketing department is probably the healthiest of my life. We both appreciate each other and never take one and other for granted. The drunken texts from Bernie Brewer can get a little annoying (and vulgar) but nothing’s perfect right?

My only complaint with these is that I never got that last puzzle piece! Like I haven’t put a puzzle together since I was 8 and this one took me a good 10 45 minutes to assemble only to be stymied at the end with the “only piece missing is you.” Brewers Marketing: 1 Jon: 0. So I obviously called and got my tickets and upon arrival I was tearing up the envelope searching for that last puzzle piece only to find nothing! Brewers marketing: 2 Jon: 0. At this point I’m giving up runs like Doug Davis. Bonus word: marketing. Because I think I used that work more in this blog post than you would find in a marketing text book.

Marketing.

PS: Upon further review the only thing that would have been more genius than this would be for them to send me one puzzle piece at a time for every 9 pack I buy. Hopefully my guy Jeff isn’t reading this.

PPS: Photos taken by Lindsey Wolf. I tried to take them but had the camera aimed the wrong way and blinded myself on my first attempt. Techonolgy>me.

 

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