I can honestly say I've never wanted to see an athlete/team fail more than I want to see LeBron and the Heat fail this season. From "The Decision" where LeBron kicked his hometown team in the teeth, to the high school pep rally with Wade, Bosh, and LeBron after they announced they were all signing in Miami and now to this commercial it's been a non-stop freight train of douchebaggery since July. I guess the only credit I can give to LeBron here is that he is taking his jerkiness to the next level. If you're going to be a ass go all the way. Like if Spinal Tap taught us anything it's that whatever you do in life, make sure you can go to 11. And LeBron's jerk amp is SOLIDLY at 11 and pushing to a 12. So to say I will take joy in every Heat loss this season would be an understatement. At his point I think I'd rather see a Cubs World Series championshahahahahahaha I almost typed the whole thing. But it is getting to that stage.
PS: Not even Don Johnson could save this ad. And if Don Johnson can't make people like you, you know you've got image issues.
Double PS: How'd you like to be an employee for the marketing department at Nike these days? 12 months ago you had to try and rescue Tiger's image and now you've got to somehow rebuild LeBron's marketability. If you can make it out of this you could teach a crisis management class. That Brett Favre should enroll in. BOOM. Roasted.