Academy! Emmy! Grammy! I mean seriously how much of a no brainer was this for Sports Illustrated in the first place. The swimsuit issue has been around for decades and they're first now thinking it might be a good idea to mass produce swimsuits? Clearly Steve Jobs had no had in Sports Illustrated marketing. That's Apple 101. Create a product, set the market, only publicize your version, charge a billion dollars a head and systematically take out your competition. All while having 12 year olds in China make your product to cut down on overhead. The American way!

But that's not the point of this blog. The point of this blog is to give a Strange Brew tip o' the cap to SI for their advertising division. I mean talk about a lay up. No words. No pithy dialog. No cavemen making half baked jokes. Just go with what your good at. Half naked girls rolling around in the sand. Boom, done. I mean if you have a 98 mph fastball why mess around? No need to work the corners or mix in a change up. Just straight gas baby. Don Draper himself couldn't have come up with a better strategy. So simple, it works on so many levels.

PS: Jess told me yesterday that she doesn't think Don Draper is an attractive dude. Ummmm what? Like I think Don Draper is a good looking dude (not ghey). Seriously the guy is on the top of every list in the last 3 years. Jess: meh. Like is that a fireable offense? Has to be right?