Toby Keith's record label, Show Dog Records, has merged with Universal South Records to form a new partnership, dubbed Show Dog-Universal Music. While the combined company's roster is not official at this point, Joe Nichols, Phil Vassar, Randy Houser and Eli Young Band are among the acts on Universal South, while Toby, Trailer Choir and Carter's Chord are on Show Dog. Toby is excited about the new venture, saying, quote, "Combine the two labels and you have a powerhouse with more staff and better opportunities for our artists." Toby launched Show Dog Records in 2005.