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Dierks Bentley Is Tapping into the Bar Business with Whiskey Row, Opening on July 4

Image courtesy of DierksWhiskeyRow.com (via ABC News Radio)
Image courtesy of DierksWhiskeyRow.com (via ABC News Radio)

Dierks Bentley has spent countless hours in bars, so he figured he might as well open one of his own.  Dierks Bentley's Whiskey Row opens on the 4th of July in Scottsdale, AZ near Dierks' hometown of Phoenix.  The drink menu boasts 40 kinds of whiskey, and Dierks is especially excited about the beer taps available at every table.

"You can just have the waitress or waiter swipe your credit card on your table and there's three taps of beer at your table," Dierks explains. "Then there's one of just Fireball.  So, you can sit at your own table, pour your own drinks and watch your money go down on this little thing that shows -- a hundred dollars, fifty, watch it go down."

Dierks describes the overall vibe of Whiskey Row as "young country," and live music will play a big role in creating that vibe.  Dierks has even lined up one of country's hottest new acts to kick things off for the grand opening.

Says Dierks, " Jon Pardi 's opening it up on July 4th.  I couldn't be there.  But it's gonna be fun."

You can take a look at the menu and talent lineup of Dierks' new bar at DierksWhiskeyRow.com .

Copyright 2013 ABC News Radio

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