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Madison car dealer settles complaint of breaking consumer protection laws

Ford emblem (Photo by: Marcin Mincer/Creative Commons).
Ford emblem (Photo by: Marcin Mincer/Creative Commons).

MADISON, WI (WTAQ) - A Madison Ford dealer has agreed to pay almost $77,000 to settle allegations that it broke consumer protection laws in running a contest.

The Wisconsin Auto Center, the owners of Metro Ford, mailed thousands of prize notices which encouraged people to see the dealer to get their prizes and consider a new vehicle.

The state’s Consumer Protection Department said the mailings did not disclose that only a limited number of people would win the prizes – and they did not say how many prizes there were, or how much they were worth.

Officials also said Metro Ford miscalculated the odds of winning each prize – and the information was printed in small type that what’s allowed.

As part of the settlement deal, the Wisconsin Auto Center did not legally admit that it broke any laws.