On Air Now


Listen Live Now » 93.7 FM Sheboygan, WI


Current Conditions(Sheboygan,WI 53081)

More Weather »
61° Feels Like: 61°
Wind: S 0 mph Past 24 hrs - Precip: 0”
Current Radar for Zip


Sunny 72°


Mostly Clear 58°


Isolated Thunderstorms 73°


Madison car dealer settles complaint of breaking consumer protection laws

Ford emblem (Photo by: Marcin Mincer/Creative Commons).
Ford emblem (Photo by: Marcin Mincer/Creative Commons).

MADISON, WI (WTAQ) - A Madison Ford dealer has agreed to pay almost $77,000 to settle allegations that it broke consumer protection laws in running a contest.

The Wisconsin Auto Center, the owners of Metro Ford, mailed thousands of prize notices which encouraged people to see the dealer to get their prizes and consider a new vehicle.

The state’s Consumer Protection Department said the mailings did not disclose that only a limited number of people would win the prizes – and they did not say how many prizes there were, or how much they were worth.

Officials also said Metro Ford miscalculated the odds of winning each prize – and the information was printed in small type that what’s allowed.

As part of the settlement deal, the Wisconsin Auto Center did not legally admit that it broke any laws.