On Air Now

Listen

Listen Live Now » 93.7 FM Sheboygan, WI

Weather

Current Conditions(Sheboygan,WI 53081)

More Weather »
63° Feels Like: 63°
Wind: SW 0 mph Past 24 hrs - Precip: 0.06”
Current Radar for Zip

Tonight

Clear 60°

Tomorrow

Mostly Sunny 79°

Thurs Night

Thunderstorms Late 68°

Alerts

Madison car dealer settles complaint of breaking consumer protection laws

Ford emblem (Photo by: Marcin Mincer/Creative Commons).
Ford emblem (Photo by: Marcin Mincer/Creative Commons).

MADISON, WI (WTAQ) - A Madison Ford dealer has agreed to pay almost $77,000 to settle allegations that it broke consumer protection laws in running a contest.

The Wisconsin Auto Center, the owners of Metro Ford, mailed thousands of prize notices which encouraged people to see the dealer to get their prizes and consider a new vehicle.

The state’s Consumer Protection Department said the mailings did not disclose that only a limited number of people would win the prizes – and they did not say how many prizes there were, or how much they were worth.

Officials also said Metro Ford miscalculated the odds of winning each prize – and the information was printed in small type that what’s allowed.

As part of the settlement deal, the Wisconsin Auto Center did not legally admit that it broke any laws. 

Comments