WATERTOWN, WI (WTAQ) - A high school assembly in Watertown will kick off a national campaign to get more Americans to drink water.
First Lady Michelle Obama and actress Eva Longoria will be among those appearing at Watertown High Thursday afternoon -- where 1,500 students will help the Partnership for a Healthier America kick off a campaign called "Drink Up."
Partnership president Lawrence Soler will also be on hand, along with water industry representatives and Watertown Mayor John David.
Michelle Obama is involved through her anti-obesity program "Let's Move." Sam Kass of that group said the city's name was a major reason that Watertown was chosen to kick off the initiative.
The First Lady cites federal figures showing that 40 percent of Americans drink less than half the recommended amount of water each day -- and there are days when a fourth of U.S. children don't drink any water at all.
Soler says about two dozen brands of water have joined the initiative, and will have a "Drink Up" logo on their products. That includes Pepsi manufacturer Wis-Pak of Watertown, which also bottles Aquafina and a host of flavored waters.
The program will also be promoted on the late night TV shows, along with morning news programs and special Internet sites.