^Actually a super informative news vignette.
So this is BIG news in the beer world: Molson Coors is partnering with Yuengling beer to expand their distribution border, likely to the Midwest!
As I’ve been over many times on this blog, I have scumbag taste in beer. Give me a basic beer 100 times out of 100 over some IPA made with hops only found in a remote mountain village in Nova Scotia harvested by a 7th generation family of British loyalists*.
HOWEVER, I do have a few exceptions. One of them is any version of Oktoberfest beer. Leinie’s is the go-to, but Spaten, New Glarus, Central Waters, you name it, I love it. And the other is Yuengling. At the end of the day it’s a pretty basic, German beer. But it’s flavor compared to my usual rotation (Busch Light/Bud/PBR/High Life) is considerably different.
One reason I like Yuengling is because I love history. Yuengling bills itself as, ‘America’s Oldest Brewery.’ I like to think of George Washington downing a couple of ice cold Yuenglings after winning another battle against the Redcoats**.
Another reason I like Yuengling is because of the taste, but I also think the fact that you can’t get it everywhere appeals to my brain. I don’t know exactly what the border is, but Yuengling is primarily an East Coast beer. So anytime I’m in Indiana or Ohio or Pennsylvania, etc. I load up on Yuengling to take back to Wisconsin. I’m talking CASES of it. Like I’m some sort of 1920’s bootlegger loading up the trunk of a Buick with mash liquor.
So to hear that Molson Coors, a company based in Chicago, is going to expand their distribution to the Midwest, is very exciting. Most articles say it will be happening in, ‘late 2021,’ so 2021 already has the jump on 2020 with that news tidbit alone.
*Historical fun fact: After the Americans/Colonies won the Revolutionary War, there as a question of what to do with the people that lived in the Colonies, but supported the British. Most of them were relocated to Nova Scotia. So there are plenty of people living in that area that trace their roots back to their ancestors siding with the Brits during the War. The more you know.
**I realize this scenario is not possible given that Yuengling was founded in 1829 and wasn’t around during the Revolutionary War, but my brain thinks what it thinks.
PS: I wonder if this is going to be a ‘McDonalds breakfast all day’ scenario where I really want something, and then when I get it, it’s not the same. Like if I can just go to the Piggly Wiggly down the road and grab a case of Yuengling, does it lose it’s luser.
