What a picture! If I could go back in time to 1994 and tell a young Jonathan that one day his favorite TGIF character would be teaming up with a notorious rapper to sell a legal strain of weed in 2021 he’d be so shocked he’d spit out his Totino’s pizza roll. To be fair though, that’s what happens 99% of the time you bite into a Totino’s pizza roll.
Still, 10 year old me would have a hard time making heads or tails of the above picture. It sounds like the name of the brand of cannabis he’s launching is going to be, ‘Purple Urkel.’ Which I feel like is a missed opportunity to capitalize on some of the bigger catchphrases of the Urkel era. Maybe he has more versions of this cannabis coming, but just off of the top of my head I think you could name them;
- ‘Did I Do That’ for a type of weed that might make you clumsy.
- ‘Got any cheese’ for a type of weed that makes you crave cheese snacks.
- ‘I’ve fallen and I can’t get up’ for a strain that knocks you on your ass.
- ‘Stefan Urquelle’ for someone who is high strung and needs a more chill vibe.
I realize that a lot of those descriptions just fall under the general effects of ‘weed*,’ but the marketing possibilities for that character are endless.
*I’ve READ that about weed. As a young man raised in a Catholic household and a model citizen, I’m not speaking for experience. The Ad Council told me all I need to know about marijuana with this early 90’s poster:
Thank you, Ad Council. You’ve saved countless lives while reminding people about the most important side item for Thanksgiving.
PS: Obligatory 4/20 videos:
