Proceeds from “United By Beef” apparel fundraiser to supply beef sticks to local clubs
VERONA and MADISON, Wis. — Powered by purpose and fueled by beef, the Wisconsin Beef Council is launching its annual apparel fundraiser to combat youth food insecurity. Running now through the end of August, the Beef Council is selling exclusive “United By Beef” apparel, with 100% of the proceeds dedicated to providing high-quality beef snacks to kids at Boys & Girls Clubs in Wisconsin.
The initiative directly addresses the nutritional needs of Wisconsin youth during the critical out-of-school hours. To maximize the impact of the fundraising dollars, the Wisconsin Beef Council is teaming up with StoneRidge Wholesale Division, LLC out of Coloma, Wis., which is generously offering beef sticks at a discounted price.
Wisconsin Boys & Girls Clubs lead the country in youth served per population, with two-thirds of their members living outside of Madison and Milwaukee. For many of these families, access to high-quality protein can be a financial challenge.
“Wisconsin clubs serve over two million meals and snacks to youth every year at no cost, because it’s hard to learn and grow when you’re hungry,” said Andy Gussert, Director of the Wisconsin Alliance of Boys & Girls Clubs. “When kids get real beef sticks in their lunch, it’s a real treat. We love working with the Beef Council to make this happen.”
Beef provides high-quality protein and 10 essential nutrients, making it an excellent fuel source for growing children. This year’s limited-edition apparel features the phrase “United By Beef” alongside the tagline, “feeding families, connecting communities.”
“This initiative brings together the beef industry, local businesses, and community organizations to support our neighbors facing food insecurity,” said Kaitlyn Kesler, Wisconsin Beef Council Director of Communications and Outreach. “Beef provides high-quality protein and essential nutrients, making it a powerful addition to the snacks these clubs provide. We’re proud to help ensure kids have the nutrition they need to thrive.”
The “United By Beef” gear will be available for purchase through the end of August. Community members can buy shirts and support the cause online by visiting www.beeftips.com/unitedbybeef
# # #
About Wisconsin Beef Council
The Wisconsin Beef Council is a producer-directed non-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of one dollar remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen’s Beef Board. The purpose of the Council is to fund beef promotion, research and consumer education activities supporting Wisconsin’s $2.1 billion beef industry. The WBC operates under the guidance of its Board of Directors. The Board is comprised of representatives from cattle-related organizations around the state of Wisconsin.
About Wisconsin Clubs
Wisconsin Boys & Girls Clubs serve over 138,500 youth across 189 sites in 77 communities, more than any organization outside of our public school system, and more than any other state per population. Their mission is to ensure all young people, especially those who need us most, can reach their full potential as productive, caring, responsible adults.
Comments