VERONA, Wis. — Prime Rib and Wisconsin supper clubs go hand in hand, and the Wisconsin Beef Council is once again teaming up with Gather Wisconsin to highlight some of the state’s favorite destinations for this iconic beef dish.
Following the launch of the inaugural Wisconsin Prime Rib Trail in 2025, the organizations are updating the trail for another year. They’re asking beef lovers across the state to share their favorite places to enjoy Prime Rib and help identify destinations that deserve a spot on the 2026 trail.
“Wisconsin has no shortage of incredible places to enjoy a great Prime Rib dinner, and we love that this trail is built with recommendations from the people who know them best,” Wisconsin Beef Council Director of Communications and Outreach Kaitlyn Kesler said. “Whether it’s a longtime supper club favorite or a hidden gem you think more people should know about, we want to hear about it.”
Fans can nominate their favorite Prime Rib restaurants and supper clubs at https://www.beeftips.com/primeribtrail.
The 2026 Wisconsin Prime Rib Trail will be announced later this year. In the meantime, diners can explore the 2025 Wisconsin Prime Rib Trail through Gather Wisconsin at https://www.gatherwisconsin.com/food/explore-the-wisconsin-prime-rib-trail/.
The Wisconsin Beef Council is a producer-directed non-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of one dollar remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen’s Beef Board. The purpose of the Council is to fund beef promotion, research and consumer education activities supporting Wisconsin’s $2.1 billion beef industry. The WBC operates under the guidance of its Board of Directors. The Board is comprised of representatives from cattle-related organizations around the state of Wisconsin.
Gather Wisconsin ℠ is committed to connecting families with the farmers growing and raising their food through education, valuable resources and sustainable ideas to support farmers from home. Gather Wisconsin is proudly supported by the Wisconsin Farm Bureau Foundation.
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